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Compassion is in fashion

There is a lot of conversation in the market about what impact COVID-19 is having on our economy and social structure. While there are, of course, many dramatic and heartbreaking consequences of COVID, many people are also considering the positive implications that may result from this massive shift in social and economic behavior. One such example is a perspective recently written by Arianna Huffington titled, “We Are Never Going Back,” where she argued that this is, ” … a time to reimagine a world better than the one we’re leaving behind.”

In considering this, we find ourselves hopeful for the future, but we also wondered if these types of conversations are just happening among a small vocal minority or if these feelings and motivations are more wide-spread. To get a sense for this, NEXT fielded a quick survey among a directionally representative group of U.S. consumers on May 4th, and we asked:

Thinking about the social impact of COVID-19, which of the following best describes your motivation for the future? Do you feel more motivated to restart things as they were or motivated to build a fairer and more compassionate world?

Thinking about the social impact of COVID-19, which of the following best reflects your feelings and experiences? Do you feel we are more divided and weakened or united and stronger?

We found there to be many more consumers who feel united and motivated to build a fairer and more compassionate world. We also found that a near majority are motivated to build a fairer and more compassionate world regardless of their sense of our divided or united nature.

  • 47% of people are motivated to rebuild a fairer and more compassionate world
  • 16% of people are motivated to restart things as they were
  • 28% of people feel we are more united and stronger
  • 19% of people feel we are more divided and weakened

The news can paint a picture of a divided country. And on some levels we are… But we can also find hope and have much to feel good about when we look toward our future.

We would like help you better understand how COVID-19 is impacting your customers. Let us know how we can help by emailing Tara Burkley here.

PS: Don’t miss this week’s Industry Health Monitor: Spring comes late to commerce.

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