New diet trends you may not know about… yet

While keto cookbooks still dominate the recipe book bestseller lists, speculative mumbling suggests that high-protein may be on its way out as the ‘it’ macronutrient, and fiber may be on its way in. For those trying to keep up, there are three up-and-coming diets you may hear about soon – if you haven’t already. Here at NEXT, we’ll be paying close attention to these trends as they fall under the macro forces Modern Conditions (e.g. inflammation) and A Life of Vitality (e.g. Healing Diets), two drivers of innovation in the market.

Here’s a primer on three diet trends you may not know about, along with a few brands accompanying these trends to market.

Low-FODMAP

FODMAP stands for fermentable oligo, di-, mono-saccharides and polyols: all things that promote bacteria in the gut. Meaning, foods that give some people serious bloating and gas. Culprits include a selection of veggies, garlic, onions, dairy, fruits like figs and blackberries, and sweeteners like high fructose corn syrup and honey.

Intermittent Fasting

Jack Dorsey allegedly eats five meals per week. But most fasters are on the late breakfast, early dinner program, so their meals fall within an 8-10 hour period. Other people take a couple of days off eating every week.

Autoimmune Protocol

This version of Paleo suggests eliminating foods that may trigger those with autoimmune diseases, such as grains, legumes, dairy, eggs, nuts, seeds, nightshades, chemicals and additives. By eating nutrient dense foods like bone broth, and then slowly adding other foods back in, you can identify your triggers. Proponents of the diet believe that if you have an autoimmune issue, you are also likely to have leaky gut, causing your immune system to kick in, in turn causing inflammation.

The NEXT team will continue to track the Healing Diets macrotrend, along with others, to see its impact on the marketplace.

If you’re interested in learning more about our trend tracking and analysis, along with how it can help inspire innovation and improve your marketing, contact the NEXT Data & Insights team today.