Director of Strategic Business Development
Tara is responsible for the strategic business development of NEXT Innovation Solutions and New Hope Network. She is a strategic marketing, sales, and market research professional with over 15 years of experience bringing data, insights and consumer segmentation to life for clients. Prior to joining New Hope, Tara was a Research Strategist for Radar Communications guiding clients such as General Mills, Nike, Toyota, Unilever (Axe), and Hershey to bring the consumer voice to life in a highly experiential manner. Tara is a graduate of Purdue University and The Hocshule, St. Gallen, Switzerland where she earned a B.S. in Marketing and post-graduate degree in International Marketing, respectively.