Multiple Forces Assessment
Quantify the hard to quantify in your innovation research with a wide analysis of market forces
NEXT’s Multiple Forces Assessment (MFA) Model answers the question: If I have a dollar of incremental innovation investment to make, where would that dollar best be spent?
NEXT’s MFA helps guide your investment strategy and is defined by five major differentiators.
NEXT’s Multiple Forces Assessment (MFA) Model is a rigorous market assessment that uses eight market forces to drive clear business priorities. It identifies the most attractive trends based on analysis of eight market forces with up to 30 individual points of qualitative and quantitative analysis, and can be tailored to your unique needs. MFA enables measurement and prioritization of emerging consumer trends to place calculated strategic investments of innovation bets.
Market Forces
Market Attractiveness
Market Attractiveness
- Consumption occasions
- Incidence of target consumers
- Sales velocity
- Current market growth rate
- Projected 3-year market size
- Competitive saturation
Cultural Demand
Cultural Demand
- Related macro trends
- Related micro trends
Consumer Attitudes
Consumer Attitudes
- Purchase intent
- Future potential
- Behavior modification
- Experiential benefit
Innovation Activity
Innovation Activity
- Innovation opportunity
- New product launches
- Category incidence
Social & Media Buzz
Social & Media Buzz
- Social buzz & volume
- Social buzz sentiment
- Media volume
- Media sentiment
Supply Chain Assessment
Supply Chain Assessment
- Ingredient availability
- Material scalability
- Supplier diversification
Scientific Research
Scientific Research
- Number of supporting studies
- Degree of consensus
Regulatory Landscape
Regulatory Landscape
- Degree of clarity
- Potential business impact
- Key influencer opinion
Data Sources
