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Multiple Forces Assessment

Quantify the hard to quantify in your innovation research with a wide analysis of market forces

NEXT’s Multiple Forces Assessment (MFA) Model answers the question: If I have a dollar of incremental innovation investment to make, where would that dollar best be spent?

NEXT’s MFA helps guide your investment strategy and is defined by five major differentiators.

Eight Market Forces

Measure Opportunity Areas

Prioritize Emerging Trends

Customize Strategic Inputs

Quantify the Hard to Quantify

NEXT’s Multiple Forces Assessment (MFA) Model is a rigorous market assessment that uses eight market forces to drive clear business priorities. It identifies the most attractive trends based on analysis of eight market forces with up to 30 individual points of qualitative and quantitative analysis, and can be tailored to your unique needs. MFA enables measurement and prioritization of emerging consumer trends to place calculated strategic investments of innovation bets.

Market Forces

Market Attractiveness

Market Attractiveness

  • Consumption occasions
  • Incidence of target consumers
  • Sales velocity
  • Current market growth rate
  • Projected 3-year market size
  • Competitive saturation

Cultural Demand

Cultural Demand

  • Related macro trends
  • Related micro trends

Consumer Attitudes

Consumer Attitudes

  • Purchase intent
  • Future potential
  • Behavior modification
  • Experiential benefit

Innovation Activity

Innovation Activity

  • Innovation opportunity
  • New product launches
  • Category incidence

Social & Media Buzz

Social & Media Buzz

  • Social buzz & volume
  • Social buzz sentiment
  • Media volume
  • Media sentiment

Supply Chain Assessment

Supply Chain Assessment

  • Ingredient availability
  • Material scalability
  • Supplier diversification

Scientific Research

Scientific Research

  • Number of supporting studies
  • Degree of consensus

Regulatory Landscape

Regulatory Landscape

  • Degree of clarity
  • Potential business impact
  • Key influencer opinion

Data Sources

Natural Products Expo

Fill out the form below to download our comprehensive MFA overview and see how a Multiple Forces Assessment can help you identify, quantify and prioritize growth opportunities and find that ‘aha! moment’

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