Sari Levy is responsible for the design and execution of market research projects, using both qualitative and quantitative methods to evaluate how new product concepts will perform in market. Her primary focus is on NEXT Concept Lab, a dedicated idea filtering pipeline, including a prediction market, customized sample and tailored concept formats to rapidly test a large number of ideas across multiple product types. Prior to joining New Hope, Sari managed qualitative research centered on customer experience and market intelligence in the healthcare and life sciences sectors. Sari is a graduate of Trinity University, where she earned a B.A. in English Literature, and the University of Colorado, where she earned an M.B.A.