Quarterly Inspiration Briefings

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Inspire new ideas and thinking.

Problem: A mid-sized pet food manufacturer wanted to consider trends from the human world in order to drive new thinking and get ahead of trends that will likely impact the pet food market.

Solution: A baseline presentation to ground the company’s innovation team in important macro and product trends from the human world, plus quarterly inspiration briefings with new insights about those trends, examples of new products, ingredients, consumer insights, etc.

Result: The innovation team became more aware of trends outside the pet food market, which improved and inspired their thinking at the front-end of their innovation process.

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