Mike is responsible for tracking sales and growth in the natural products industry. Using retail measurement data, he helps clients better understand the competitive landscape of the market and make critical retail decisions. Mike brings his expertise in data and insights and his personal commitment to health and wellness for people and pets.
Previously, Mike served as a Senior Analyst for Kellogg’s where he supported the Morning Foods sales team at Kroger. He worked with a number of different data sources, including Nielsen, IRI, 84.51, and Kantar, to craft sales stories to present to Kroger Category Managers. Prior to Kellogg’s, Mike worked as an Analyst for Nielsen where we spent two years working hand in hand with brand and insights teams at Chattem Inc, and Brown-Forman.
Mike graduated from the University of Kentucky with a degree in Business Administration with a focus on Marketing.