Look confidently into the future.
Problem: A large pet food manufacturer was losing share and struggling to resonate with evolving consumer desires and the fast-growing independent retailer channel.
Solution: A full qualitative and quantitative assessment of the existing trends shaping the industry. This included forward-looking research among trend-setting veterinarians, consumers and retailers, and expert and internal stakeholder interviews. NEXT identified and prioritized the macro forces and product trends shaping future opportunities in the space and potential strategies for how to pursue them.
Result: The manufacturer’s innovation team better understood the future opportunities they should target, and had invaluable inputs to their innovation processes.