Guide the Natural Products EXPO experience.
Problem: The innovation team at a large pet food company wanted its brand teams to have a valuable, impactful experience at Natural Products EXPO West.
Solution: A pre-EXPO orientation and inspiration briefing plus customized EXPO “show guide” to identify key trends that highlighted “must see” companies/products and education sessions that embodied these trends.
Result: The team’s EXPO experience was impactful and very productive. Participants gained a new understanding and appreciation for key trends and real-world examples.