Eric Pierce

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Director of Business Insights

Eric is responsible for research, intelligence, and insights for health, wellness and natural products clients. A proven strategic marketing and market research leader with nearly 20 years of experience, Eric’s expertise lies at the intersection of business and psychology, focused by a passion for natural products.

Prior to coming on board at Penton in 2014, Eric spent 8 years with Lieberman Research Worldwide, rising from Director to VP, Business Strategy, where he was instrumental in building high-performing insights teams, developing company-wide practices for creating business impact and for maximizing the value of his clients’ business and marketing investments. He built a reputation for creating business impact by being a great partner, problem solver and advisor.

Previously, Eric was a Senior Manager and Director with American Express and an Analyst at Burke. With a mix of international and domestic experience across an array of industries, Eric integrates a generalist’s broad experience and exposure with passion and expertise in the health, wellness and natural product industry.

Eric graduated from the University of Wisconsin in Madison with degrees in Business Administration, Marketing and Psychology.

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