Deanna is responsible for distributing content on the finished products side of natural and as a result provides packaging intelligence and insights for clients. Deanna also leads the IdeaXchange, a blogging platform for natural product industry leaders. Before joining us in 2014, she covered healthcare innovation for MedCity News, a digital media company focused on providing news and insights to business leaders in healthcare. Deanna earned a B.A. in Journalism, Creative Writing from Ball State University.