Carlotta Mast

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Executive Director of Content & Insights

Carlotta is responsible for the team producing all content for Natural Foods Merchandiser,, Nutrition Business Journal, Functional Ingredients, Engredea, the NEXT portfolio and Delicious Living. In addition she is the chief author of The NEXT Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

Carlotta is also a frequent speaker at industry events and conferences and has been interviewed about the natural products industry, regulatory issues and market performance by media outlets including The New York TimesCosmopolitan, and NPR, ABC News, BusinessWeek and many others.

Before joining the Penton family in 2008, Carlotta was a prominent freelance writer/editor for eight years, a Senior Research Analyst for The Kelsey Group, Managing Editor of Magazine and Editor of Kellogg World Magazine, the alumni publication of Northwestern University’s Kellogg Graduate School of Management.

In 2013, Carlotta co-founded a paleo snack company called Wholly Bites, which hit the market well before Whole Foods Market and other retailers began adding paleo sections to their stores.

Carlotta is a graduate of Northwestern University with a degree in Journalism.

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