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Deep knowledge fast

Problem: A large CPG manufacturer of personal care and household products was exploring M&A in a new category, but needed information to properly evaluate, prioritize and pursue them.

Solution: A customized “deep dive” category primer on the latest trends, market drivers, emerging players, supply chain news, regulatory issues, and other factors that shape category development.

Result: The M&A team got “category smart” much faster than they could have on their own. This enabled them to quickly assess acquisition opportunities with confidence.

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